Buddy
@buddy
By the time Buddy was old enough to drive, he had already been thrust into hip-hop's fast lane. A rising rapper from Compton, California, he was discovered by Scott Vener, signed by Pharrell, and tapped for collaborations with Chance the Rapper and Kendrick Lamar. It was the kind of breakthrough most new artists dream of, but Buddy found himself restless, eager to get to work realizing his own artistic vision. In 2016, after years of industry groundwork, he summoned the courage to go his own way. His debut album "Harlan and Alondra" is both a declaration of independence and a vivid reintroduction. Last year, he released "Janktape Vol. 1" with Kent Jamz, which has people eagerly wanting more. Most recently, Buddy has on boarded the ultra-talented Emmy Award-winning screenwriter and producer, Lena Waithe, who will be directing his music videos as well as creative directing his highly anticipated sophomore album.
Bio
Born and raised in Compton, California, Buddy seemed destined for greatness at an early age. He was just 15 years old when he had his first brush with stardom, signing to Pharrell's Star Trak imprint and releasing his first viral single, "Awesome Awesome." A few short years later, he had delivered on that promise with the soulful debut with, Harlan & Alondra, in 2018. A stark departure from the G-funk sounds listeners might have expected given Buddy's origins, Harlan & Alondra was instead an eclectic collection of sun-soaked styles influenced by Buddy's experiences. After years playing within LA's flourishing underground scene, he'd developed relationships with prominent musicians, adding his own church-honed flair, and come up with a unique style that brought critical acclaim to his major-label debut and a hunger to see what he would come up with next. After detours through J. Cole's vaunted Revenge of the Dreamers III recording sessions and releasing the Jank Tape, Vol. 1 mixtape alongside Los Angeles native Kent Jamz, Buddy builds even more on his debut's sonic experimentation with its follow-up, Super Ghetto. Again, Buddy utilizes his unusual blend of experiences, tapping into moods as diverse and expansive as the L.A. area itself. On album opener “Hoochie Mamas,” he delves into the party-rap ratchet-style that has been the backbone of the city’s underground scene for years for comic tales of racy mischief. Then, he turns on a dime to relay recollections of life at the bottom of America’s totem pole on the moody title track, laying bare the lows he’s survived as readily as he celebrates the highs on “Black 2,” the spiritual successor to his pride anthem, “Black.” “I was talking about different Black things that we just self proclaim,” he says of his decision to revisit the track, “And just that Black pride that we have, I was putting all that on the mic. The second one is a cool vibe record, but it still has that prolific message about just Black pride and just being Black.” He truly breaks out of the box with “HSC,” taking on the loose-limbed energy of an indie garage band while putting his own sly twist on the formula. He continues that upbeat, pop-rock vibe on “Bad News,” spinning a “gangster” narrative over a backing beat that wouldn’t be out of place on a Beach Boys compilation. Taken, together, these tracks highlight his philosophy for that album -- and really, for his life. After detours through J. Cole's vaunted Revenge of the Dreamers III recording sessions and releasing the Jank Tape, Vol. 1 mixtape alongside Los Angeles native Kent Jamz, Buddy builds even more on his debut's sonic experimentation with its follow-up, Super Ghetto. Again, Buddy utilizes his unusual blend of experiences, tapping into moods as diverse and expansive as the L.A. area itself. The new collection of tracks highlights his philosophy for this album -- and really, for his life.